Stop Revenue Leaks: How to Prevent Athletes from Dropping Off Early

Discover a proven framework to keep athletes engaged until completion, boosting revenue and patient outcomes.

Prevent Athlete Drop-offs and Boost Revenue by $30,000+ in 60 Days Imagine an athlete with great potential dropping off their physical therapy plan 3 to 5 visits early. Not only do their outcomes suffer, but your clinic's revenue takes a hit. This scenario is all too common for sports and orthopedic clinics. However, there is a clear solution that keeps athletes engaged to completion, leading to better results for them and more revenue for you.

SIMPLE MATH

Consider this: The average visit value for a PT clinic is $150. If an athlete drops off 4 visits early, that's $600 of unrealized revenue per athlete. With 10 athletes dropping off early each month, that equals $6,000 lost. Over a year, this amounts to $72,000 in potential revenue slipping through your fingers. The math is simple, yet the impact is significant.

ROOT CAUSE BREAKDOWN

Why do athletes drop off early from their plans? Often, it's due to a lack of engagement or communication. Clinics may fail to implement systems that remind them of upcoming appointments, the importance of completing their plan, and the progress they've already made. Many clinics mistakenly believe that acquiring new leads is the solution instead of maximizing the potential of their existing patient base.

THE FRAMEWORK

Here's a 4-step system to keep athletes engaged: 1. Early Warning System: Implement a system to identify when an athlete misses a visit. Use automated SMS reminders like, "We missed you today! Let's get you back on track this week. Call us to reschedule." 2. Progress Highlighting: Send regular updates to athletes showing their progress with messages like, "You're halfway to your goal! Amazing work so far." 3. Incentive Programs: Create incentives for completing their plan, such as discounts on future services or gift cards if they book and attend all planned visits. 4. Feedback and Adjustment: Offer athletes the chance to give feedback and adjust their plan if needed, showing flexibility and responsiveness to their needs.